There is popular adage said by Walt Disney, one of the pioneers in an animation industry, “Do what you do so well that people will want to see it again and again” It is also true of your business. The customer is the idol of your business temple. Without them what remains?
Here are the top grounds why the customers’
satisfaction is very important:
- Satisfied customers intend to repurchase and remain loyal to your business.
- Satisfied customers set your business up on a different platform.
- Satisfied customers never agitate that bring negative publicity.
- Satisfied customers remain your customers for a long time.
- Satisfied customers can be retained easily rather than acquiring a new one.
So, the customer is
everything in the business. You receive a call from a client complaining about
your products or services. Never act distractedly, thinking that you are going
to lose the customer finally. It is like apprehending something in a dark room.
Listen what your clients say
You need to listen
and learn what they want to convey to you. Listen to them not to answer their
queries promptly, but to understand what they are saying. Patience hearing is a
power. Let the dissatisfied consumers speak out their grievance. You may not be
able to respond their complaint if you don’t understand the reasons of their
dissatisfaction.
Once customers say
what they want to say, they are found to be amicable to your reply
If, in case, you
can’t suggest any immediate solution to their complaint, request their patience
and commit them that you will get back to them very soon after checking
out the problem.
Ignoring their
complaints, you will lose them not for today, but forever. Together with it a
wave of negative propaganda may slash your business reputation.
Tracking clients’ satisfaction
Reputed companies
always yardstick and follow the clients’ approval level. Many companies concentrate
on the survey of customers’ satisfaction. It’s not all. They also ask for the rating of their product
and services. This can be done without spending a single penny, but at the same time it is a way to let your
customer know how you adore them.
The great businesses
are, therefore, built on clients’ satisfaction.
Remember:
- Good customer relation brings better business.
- Be prompt to customers’ complaints.
- Always keep an eye to customers’ satisfaction level.
- Treat customers as you want to be treated
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